MADISON LAMOTHE
“Optimist: day dreamer more elegantly spelled.” - Mark Twain

MILL RIVER BREWING
St. Albans, Vermont
"Marketing Stuff"
ONLINE PRESENCE
SOCIAL MEDIA CONTENT
WRITEN CONTENT
Creator of weekly email newsletters.
Purpose: To keep customers and prospects up to date with developments in the company. By selecting the right content, I can keep the audience informed on topics such as new products, special promotional offers and more.

BEER LABELS
PRINT DESIGNS

EVENTS

Importance of Events
Word of Mouth Marketing has proven to be the most effective way to increase brand awareness. Being at these events allowed me to not only be a face and personality for MRB but to also learn more about our consumers. Each event proved to be imperative for our growth and knowledge.
PUBLIC SPEAKING
IDEAS
Do It Yourself Bloody Mary
One of the more consistent negative feedbacks MRB was receiving was in regards to their bloody mary. As a bloody mary lover myself, I'm aware most people like them differently. In an attempt to please everyone and to increase business on Sundays I suggested a bloody mary bar. Unfortunately, people weren't thrilled about the idea of getting up to make their own. So I went back to the drawing board and created this fun bloody mary menu. Next, we laminated them and purchased some dry erase markers. Ever since the idea has been a hit! Consumers that want a bloody mary are given the bloody mary menu where they can check and mark what they want and MRB bartenders will make it for them!

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INCREASING INCENTIVES
At MRB sustainability is incredibly important. Owners spent an additional amount of money to obtain 6 pack holders for their beer that uses less plastic and are reusable.
I purposed that for every 6 pack holder someone returns, they enter into a raffle to win a 6 pack. This proved to be successful based on the increase in 6 pack holders MRB then received.

Another core value at MRB is social responsibility and philanthropy. Since they sell 6 packs in cans only, I wanted to find a way to go one step further than just recycling them after use. With some research, I found that the Ronald McDonald house accepts donations in tabs! I then made a growler open for donations available at the smokehouse and began advertising this on social media and the MRB website. In addition to those platforms, I included it in the Enewsletter and Brews News articles.
Thousands of tabs have been donated from MRB thanks to this practice.