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MILL RIVER BREWING

St. Albans, Vermont

"Marketing Stuff"

ONLINE PRESENCE

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WEBSITE DESIGN & MAINTENANCE

Completely built and designed current business website. Responsible for maintenance and keeping current. 

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BREWS NEWS

Created blog posts for the MRB website, newsletter and social media.

SOCIAL MEDIA CONTENT

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FACEBOOK

Admin on Facebook page

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INSTAGRAM

Operating Instagram Profile

WRITEN CONTENT

Creator of weekly email newsletters. 

Purpose: To keep customers and prospects up to date with developments in the company. By selecting the right content, I can keep the audience informed on topics such as new products, special promotional offers and more.

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BEER LABELS

PRINT DESIGNS

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EVENTS

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Importance of Events

Word of Mouth Marketing has proven to be the most effective way to increase brand awareness. Being at these events allowed me to not only be a face and personality for MRB but to also learn more about our consumers. Each event proved to be imperative for our growth and knowledge.

PUBLIC SPEAKING

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IDEAS

Do It Yourself Bloody Mary

One of the more consistent negative feedbacks MRB was receiving was in regards to their bloody mary. As a bloody mary lover myself, I'm aware most people like them differently. In an attempt to please everyone and to increase business on Sundays I suggested a bloody mary bar. Unfortunately, people weren't thrilled about the idea of getting up to make their own. So I went back to the drawing board and created this fun bloody mary menu.  Next, we laminated them and purchased some dry erase markers. Ever since the idea has been a hit! Consumers that want a bloody mary are given the bloody mary menu where they can check and mark what they want and MRB bartenders will make it for them!

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INCREASING INCENTIVES

At MRB sustainability is incredibly important. Owners spent an additional amount of money to obtain 6 pack holders for their beer that uses less plastic and are reusable.

I purposed that for every 6 pack holder someone returns, they enter into a raffle to win a 6 pack. This proved to be successful based on the increase in 6 pack holders MRB then received.

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Another core value at MRB is social responsibility and philanthropy.  Since they sell 6 packs in cans only, I wanted to find a way to go one step further than just recycling them after use.   With some research, I found that the Ronald McDonald house accepts donations in tabs! I then made a growler open for donations available at the smokehouse and began advertising this on social media and the MRB website. In addition to those platforms, I included it in the Enewsletter and Brews News articles.

Thousands of tabs have been donated from MRB thanks to this practice.

©2018 by MMLamothe.

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